Based on the solid foundation of the Brinkmann family business and the iconic City coat, designed for the challenges of urban life, bugatti has established itself internationally as a fashion brand. The
label is a reliable companion in people‘s lifestyles and today offers the Total Look for men, both for business and casual, as well as Coordinates collections for women for the mid-range and high-end
bugatti presents fashion for the here and now. Lacking avant-garde attitude, it‘s European urban, modern and dynamic. Functional details underline outstanding product performance.
Women and men in the 30+ age group represent the brand‘s core target group. What they have in common is a relaxed approach to life and growing older. With an optimistic outlook, they don‘t take things too seriously. They are stylish and fashion-conscious but don‘t feel the need to blindly follow every trend. Comfort and „quality over quantity“ are their main focus where fashion is concerned.
They like to be inspired and love flexibility in terms of style and combinations. They have an individual, modern and authentic style.
The label proves its global importance with an export share of 50% in more than 60 countries around the world.
14 licence partners and their products complete the bugatti world, forming an essential component of the brand‘s success.