On the solid foundation of the family business Brinkmann, bugatti has established itself internationally as a fashion brand. Today, the label offers the full assortment for men in business and leisure as well as women's fashion in the middle to higher genre.
bugatti presents fashion for the here and now. Without advantgardistic all-doors, but European urban, modern and dynamic. Functional details underline the sophisticated casual chic. All natural. Women and men over the age of 30 with an above-average HH net income represent the core target group of the brand.
Product competence, diversity and an outstanding price / performance ratio are the actual success factors of the brand. The brand values "Reliable", "Cosmopolitan" and "Sovereign" set the direction at all brand contact points.
With its positioning as a European brand and the slogan "W e a r e e r o p e", bugatti opens the view to an urban, individual, lively and open-minded Europe. The cultural area of Europe forms the basis for the staging of the brand at all levels.
The label proves its worldwide importance with an export share of more than 50% in more than 60 countries worldwide.
15 license partners contribute with their products to the fact that the man from head to toe can clothe itself in bugatti and form thereby an essential success component of the mark.