ONLY & SONS is a young and up-and-coming menswear label that is all about denim. We are at home in the northern hemisphere and are inspired by creative places such as modern metropolises, where urban subcultures flourish and creative individuals break new ground. From timeless and classic to eccentric and challenging, our styles are diverse in their look and feel, but always uncomplicated and carefully crafted. Our trademark is the subversive interpretation of modern classics. We embrace individuality and difference - we don't conform to the status quo, we set new standards.


The basis of our business model is affordable fast fashion with high-quality items at unbeatable prices. We go to great lengths to offer our customers an uncomplicated look with trendy and attractively priced products and clearly want to become a market leader in Europe. The ONLY & SONS customer is the typical modern man. He is fashion-conscious and determines his own style. It's not about age, but about fashion and the fact that great quality doesn't have to cost a fortune.


ONLY & SONS - passionate jeans makers!