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HARIBO's colorful sweets have accompanied generations of people for more than a century. Hans Riegel senior founded the company in Bonn on December 13, 1920 - today it is the world market leader in the fruit gum and licorice segment. 
Since then, HARIBO, an acronym for HAns RIegel BOnn, has stood for childlike happiness, variety and snacking moments for young and old. The fruit gum product “Tanzbär” created by Hans Riegel in 1922 is now the cult figure of HARIBO and is world-famous as the Goldbear. 200 million Goldbears alone are produced worldwide every day. 
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